Nutrition for cats and dogs integrates our global approach to animal health
Convinced that health begins with nutrition, Pierre-Richard Dick, veterinarian and founder of Virbac, buys Imperial Dog, a manufacturer of dog food founded by veterinarian Jean Cathary in the heart of the Camargue natural park, in France. While throughout the world, animal nutrition is still often modelled on human nutritional reflexes, we make it a key element of our global approach to animal health.
Our food appear in French veterinary clinics
Since the beginning of the 1990s, we have been present in French veterinary clinics. Practitioners and pet owners then discover Imperial dog, followed by Imperial cat (1997), our first formulas developed to accompany cats and dogs throughout their lives. A few years later, Virbac Consult diet is born, bringing together specific formulations for animals with health problems.
After France... Europe!
As experts in the health and well-being of cats and dogs, veterinarians have always been at the heart of our approach to animal nutrition. This is why, whatever the country, our foods are from the start distributed in the veterinary circuit. Since 1997, they have been sold to clinics in a growing number of European countries.
1997 : Finland
1999 : Austria, Portugal and Switzerland
2000 : Belgium
Animal nutrition knowledge evolves, and so is our food!
Vet Complex succeeds to Imperial dog. With their dog (2001) and cat (2003) formulas, our new physiological and dietetic recipes are enriched with nutrients which contribute to the health of the animal. Our dietetic range of food then allows us to answer 80% of cats and dogs’ health problems. In parallel, our production teams perfect their manufacturing techniques and in 2003, our production unit in Camargue obtains ISO 9001 quality certification.
Our food crosses European borders
The need for quality food for cats and dogs is growing worldwide. Throughout the 2000s, we responded by supplying a growing number of European countries year after year, and from 2005, we took our first steps in the Middle East and Asia.
2003: The Netherlands
2005: Spain, Israel and Japan
2009 : Great Britain and Lebanon
New innovation impulse
We are strengthening our team of experts in animal nutrition to go further in taking into account the nutritional needs of animals. They all work together to design and develop feeds that provide more protein and less carbohydrate. Their commitment and know-how will give birth, five years later, to our new Veterinary HPM® range.
Our cats and dogs food reaches Latin America
Throughout the decade, our food continues to expand in Europe and enters Latin America.
2011: Hungary, Mexico and Costa Rica
2012: Denmark and Romania
A key innovation to better meet the nutritional needs of carnivores
After 5 years of development, our Veterinary HPM® cats and dogs foods make their first appearance with physiological formulas for small and large dogs and for sterilized cats and dogs. Formulated with respect for the nature of domestic carnivores following the low-carbohydrate, high-protein concept (90% of which is of animal origin), they were completed two years later by a dietetic range of foods to meet the nutritional needs related to specific health disorders.
Our food is acclaimed by cat and dog owners
Veterinary HPM® Adult Small & Toy is tested by France's leading independent consumer association, UFC-Que Choisir. It receives a score of 16.4/20 and is rated as one of the "best choices" among the twenty complete dog foods. In 2017, Veterinary HPM®Adult with salmon neutered & entire cat also receives a score of 17.5/20, making it one of the "best choices" of the thirteen dry cat foods analyzed by the French National Consumer Institute (INC).
Our dog and cat food is also available online
While the practitioner remains, as in our origins, at the heart of our approach to animal nutrition, we are adapting to the new needs of pet owners. Starting in 2017, we are opening our first online stores, first in Japan and then in Germany, Poland, Italy, Switzerland, Austria, Spain, Denmark and Sweden.
Veterinary HPM® now in the USA
In the United States, nearly 90% of cats and dogs are spayed or neutered. The resulting metabolic changes can increase the risk of obesity. From February 2022, we are offering U.S. owners our specially formulated foods to meet the nutritional needs of spayed and neutered pets and combat excess weight.
New wet diets for cats
Cats lower urinary tract diseases are common and sometimes serious. That's why we've developed two new Veterinary HPM® wet foods formulated to help cats stay hydrated and maintain their urinary health - available since March 2022.