2016/09/19 - Products
USA: Virbac launches of unique canine joint health supplement
On March 8, 2016, Virbac US announced the launch of the latest advancement in canine joint health supplementation, MOVOFLEX™ Soft Chews. Formulated with a unique and proprietary blend of ingredients, MOVOFLEX™ Soft Chews provide comprehensive canine joint support in a once-a-day palatable soft chew.
Unlike most canine joint supplements that contain glucosamine and chondroitin, MOVOFLEX™ Soft Chews utilize an innovative, hydrolyzed, water-soluble eggshell membrane powder that is rich in collagen, elastin, glycosaminoglycans, and essential amino acids, supporting joint flexibility and elasticity.
MOVOFLEX™ Soft Chews also feature natural astaxanthin, a powerful antioxidant; Boswellia Serrata, to support the integrity of joints and connective tissue; Proprietary Hyaluronic Acid for lubrication and shock absorption; and Vitamin D3 to support healthy bones. This unique formulation supports canine joint mobility, with no loading dose required.
“We are excited to launch a palatable, proprietary product to support canine joint health,” said Vice President of Marketing, Rob Daily. “Currently, this space is crowded with glucosamine and chondroitin products, making MOVOFLEX™ Soft Chews featuring Egg Shell Membrane a unique, innovative and highly desirable alternative expected on the market. Because of the proprietary blend of ingredients, Virbac US’s new canine joint supplement product is definitely an advancement in the way veterinarians will support their canine patients showing signs of early joint discomfort.”
The palatable soft chew boasts acceptance for optimal client compliance and is suitable for canines with certain dietary sensitivities. MOVOFLEX™ Soft Chews require no loading dose, and are administered once a day, making it the most convenient way to deliver canine joint health supplementation.