Launched in 2015 to provide domestic carnivores with adapted nutrition that promotes optimal health, our Veterinary HPM^® foods have gained the trust of thousands of veterinarians and dog and cat owners in over 40 countries worldwide. To better meet their expectations, we wanted to inject new dynamism by rethinking our entire range of physiological foods, while preserving the fundamentals that have made it successful and that guarantee cutting-edge nutrition for pets. "This redesign is the result of careful listening to our customers and a desire to engage in a continuous improvement process", explains Tiaré Petit, Global Marketing Manager.

A thorough transformation to meet the expectations of veterinarians and owners

From packaging to formulas, every aspect of the range has been redesigned to adapt to the new needs of animals and their owners.
➤ Modernized and more readable visual identity: to facilitate memorization and identification, the Veterinary HPM^® brand and product names gain visibility and are associated with a warmer graphic universe. The Global Preventive Profile highlights the five main health benefits of each product in our Veterinary HPM^® range (which includes fourteen in total, including two new ones: brain development and hairball control). Information on food transition and recommended quantities has been added, and a QR code facilitates access to product details.
➤ Eco-responsible packaging: Veterinary HPM^® is switching to 100% recyclable packaging made from polyethylene for 400g to 3 kg bags. This initiative will be extended to the rest of the range at a later stage.
➤ Enriched formulas for optimal health: from now on, foods for cats and small dogs contain Ascophyllum nodosum to promote good oral hygiene. The senior formulas for cats and dogs are enriched with hyaluronic acid and eggshell membrane for enhanced joint support. Finally, all formulas now contain only highly digestible rice.
➤ Extended shelf life of bags to 18 months.

An unchanged approach: health through nutrition

The fundamentals that have made our range successful remain the same: with Veterinary HPM^®, we are committed to providing pets with superior quality food, based on science and formulated by veterinary nutritionists. As in the past, our nutritional approach emphasizes low-carbohydrate and high-protein formulations, with a high content of animal protein, adapted to the needs of domestic carnivores. We offer a comprehensive yet concise physiological range, providing veterinary clinics with a range adapted to their needs while promoting the health of today's pets according to their profile. All our products support optimal body weight, digestive health, skin and coat condition, and provide other specific benefits for each formula.