With 6,400 employees, 73 nationalities, and a presence in 35 countries across every continent… as Enguerrand Dubois, Head of Europe at Virbac, points out: “The increasing internationalization of our business makes decoding ‘invisible culture’ essential.” This refers specifically to values and perceptions of time and hierarchy which, if misunderstood, can generate friction and hinder project efficiency.

Working on a global scale means accepting that our own ways of working and our social codes are not universal. A "yes" does not carry the same weight in India as it does in Germany. A constructive remark in France can be perceived as harsh criticism in the United States or Japan.

In May, a webinar hosted by Expat Communication helped raise awareness among our teams regarding this approach.

Mapping cultural differences  

To support this momentum, Virbac has been offering the Gapsmoov platform to all employees since June. This “cultural decoder” maps the cultural differences of a hundred countries to help find points of connection with international counterparts.

This innovative digital learning platform, dedicated to intercultural management and communication, provides a personalized learning experience. Users can discover their own cultural profile and access content tailored to their specific needs. It helps our teams anticipate the expectations of international colleagues, clients, and partners—whether in project management, leadership, or negotiation. Since its launch in June, approximately 600 employees have logged in at least once.

By investing in the development of our teams' intercultural skills, we are strengthening our ability to collaborate effectively and consolidating our global presence.

Join us!